A Dubai shopper has become the 10th winner of a new apartment through the “Win Your Home in Dubai” campaign, after entering the draw following a purchase at Primark in Dubai Mall.
The latest winner was announced on 24 August, just days before the citywide promotion closes on 30 August 2026. The final draw is expected to award two more residential units, including the campaign’s two-bedroom grand prize.
Win Your Home in Dubai: the key facts
The campaign runs from 22 May to 30 August 2026. Eligible residents and visitors aged 18 and above can enter after spending AED500 or more at participating outlets and submitting the receipt through the campaign process. Visit Dubai says 12 new homes are being awarded through the initiative. The latest campaign update reported the 10th apartment winner on 24 August, with the final draw scheduled for 30 August.
What Happened?
A campaign update published on 24 August said Libyan expatriate Tareq Al Tayar had become the 10th property winner after entering with a receipt from a recent Primark shopping trip at Dubai Mall.
The update said he received confirmation that he had won a new studio apartment a few days after the purchase.
The result brings the campaign into its final stage. According to the latest campaign update, the grand draw on 30 August at Dubai Festival City Mall is expected to award a studio apartment to one winner and a two-bedroom apartment to another.
How Does the Dubai Home Raffle Work?
The campaign is jointly led by Dubai Festivals and Retail Establishment, part of the Dubai Department of Economy and Tourism, and Dubai Chambers.
The official Visit Dubai campaign page states that shoppers can enter by spending AED500 or more at participating stores across Dubai during the campaign period.
The wider programme involves more than 1,000 participating brands across more than 3,500 retail outlets, according to the organisers’ published campaign information.
Participants use the campaign process to submit an eligible receipt and receive an entry into the draw.
Visit Dubai currently describes the prize pool as 12 new homes, in addition to weekly luxury staycation prizes.
Why Is Dubai Giving Away Apartments Through Shopping?
The unusual part of the campaign is the way real estate has been incorporated into a citywide retail promotion.
Most shopping raffles use cash, cars, holidays or loyalty points. Here, residential property itself has become the headline prize.
That creates significantly more attention because an apartment is both a consumer prize and a long-term asset. It also connects two sectors that are central to Dubai’s economy: retail activity and residential real estate.
“In this campaign, a Dubai apartment is being used not as an investment product being sold to the participant, but as the headline prize in a citywide retail promotion.”
Does AED500 Mean You Can Buy a Dubai Property for AED500?
No. The AED500 figure is an entry threshold for the promotional draw, not the purchase price of a fractional or conventional property investment.
The participant is spending money on eligible retail purchases and receiving a chance to win. There is no suggestion in the campaign that an AED500 purchase creates ownership rights in the apartment unless that participant is selected as a winner and the prize is transferred under the campaign terms.
This is also completely different from Dubai’s separate real-estate tokenisation initiatives, where investors acquire fractional interests in property as an investment.
Is a Won Apartment Completely Free to Own?
The headline prize may be a residential unit, but property ownership normally comes with continuing responsibilities.
Depending on the property and the final prize terms, an owner may eventually need to consider building service charges, utilities, insurance, maintenance, furnishing and — if the apartment is rented — management and leasing expenses.
The publicly reviewed campaign material for this news item should not be used to assume who pays every transfer, registration or future ownership cost associated with a winning apartment.
A winner should therefore review the formal prize documentation and property handover terms rather than assuming that every future property expense is included.
Can the Winner Rent the Apartment Out?
Winning residential property can create the same basic strategic question faced by other Dubai owners: live in it, hold it vacant, sell it when permitted, or generate rental income.
But the campaign announcement alone does not establish the winner’s unrestricted ability to sell or lease immediately. Any prize-specific restrictions, handover conditions or ownership terms need to be checked in the final documentation.
If the unit is ultimately available for rental, the owner would then need to choose between the appropriate long-term tenancy model and, where eligible and properly permitted, Holiday Home operation.
Why This Story Is Getting Attention
There is an obvious viral element to the story: an ordinary shopping receipt has resulted in ownership of a Dubai apartment.
The timing also adds interest. The 10th winner has been announced immediately before the campaign’s final week, while the largest remaining prize — a two-bedroom apartment — is scheduled for the closing draw.
For Dubai’s property sector, the campaign is less important as a measure of market activity and more interesting as an example of how residential property has become part of the city’s wider consumer and lifestyle marketing ecosystem.
What Happens Next?
The campaign remains open until 30 August 2026.
The final draw is the next event to watch, with two remaining apartment prizes reported for the closing stage, including the two-bedroom grand prize.
For anyone entering, the important point is to use the official campaign process and participating outlets rather than relying on unofficial social-media links or messages claiming to guarantee a win.
What property owners should know
- A campaign update on 24 August reported the 10th apartment winner in the Win Your Home in Dubai promotion after a Primark purchase at Dubai Mall.
- The official Visit Dubai page says the campaign runs until 30 August and offers the chance to win one of 12 new homes after eligible spending of AED500 or more.
- The AED500 threshold buys an entry opportunity through eligible retail spending; it is not a property purchase price or fractional investment.
- Winning an apartment should not automatically be interpreted as having no future ownership costs; the final prize and transfer documentation matters.
- The final campaign draw is scheduled for 30 August, with the latest campaign update reporting a studio apartment and a two-bedroom grand prize still to be awarded.
Source
Visit Dubai provides the official current campaign dates, entry threshold and headline prize information for Win Your Home in Dubai. View the official campaign page.
Campaign update, 24 August 2026, republished by Daily Guardian UAE, reporting the campaign’s 10th apartment winner and the prizes scheduled for the final draw. View the latest winner report.
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