Deluxe Holiday Homes

Deluxe Holiday Homes is a Dubai short-term rental and holiday home management company founded in 2015. Our research identified a portfolio of around 800 properties, Airbnb Superhost status and an Airbnb rating of approximately 4.22. The company also had a strong Google presence, with a rating of around 4.6/5 based on more than 2,600 reviews.

The standard management fee recorded was 20%, although a rate closer to 18% may be negotiable in some cases. Deluxe operates its own direct booking channel, and company representatives stated that direct enquiries can account for a significant share of bookings.

The management agreement appears relatively standardized, with limited scope for contractual changes. Repair and maintenance expenses remain the property owner’s responsibility. Owner stays are permitted for approximately one month, with slightly longer periods potentially available by agreement.

Guest refunds are deducted from rental income before the final landlord payout is calculated. A typical owner calculation therefore follows the structure of rental revenue minus refunds, the management fee, utilities and other applicable property expenses.

Referral arrangements recorded during the research suggested that an agent may receive approximately 5 percentage points when a property is signed at the standard 20% fee, with the referral share reducing if the owner’s management fee is negotiated lower.